Experience the industry your mother warned you about.

Project Represent is an industry initiative to change the perception of advertising across a broad spectrum of cultures and races. Join a 1-day workshop at a top Aussie ad agency on Saturday 19 May 2018 and discover why advertising matters.

+ Join the workshop

Join some of the best minds in some the best Aussie ad agencies for a 1-day workshop on Saturday 19 May 2018 to discover more about this industry. It will leave you invigorated by the possibilities of what a career in this will offer you. Apply for a position by filling the form below. Limited places in May. Entries close Friday 11th May.


Australia is a multicultural place. But the advertising industry isn’t. Project Represent was created to bridge this gap by educating and inspiring people from all cultures and backgrounds to understand the value of advertising. And more importantly, the value of diversity in advertising.

In collaboration with some of the best advertising and media agencies in the country, Project Represent was created in 2018. Our first project is a workshop on Saturday 19 May 2018 at agencies in Sydney and Melbourne to discover what advertising is, its value to the economy and how to do it. It’s a practical introduction to this incredible business.

Why advertising matters

Advertising is original thinking.

This original thinking has resulted in tech advancements and product breakthroughs in almost every category of business.

Advertising contributes over $40bn to the economy.

It generates growth, improves market efficiency and drives competition which keeps consumer prices lower.

Advertising leads social change.

From addressing issues like mental health to saving wildlife and raising funds for charity, advertising can change the world.

Advertising is effective.

The best advertising lasts generations and crosses boundaries. It helps builds brands that will outlive us all.

+ Partners